Lip Treatment: Treat Candy Color Lip And Cheek Stain

Here's a treat for the lips from a brand called Treat.

The Brand
Marnie Massie is the creator of Treat, sometimes also known as Treat Beauty. As is so often the case with many brands, Ms Massie started by creating a product for herself to help solve her problem and in this case, it was her dry and sensitive skin. She wanted remedies that use delicious and nourishing natural ingredients that were also good for the skin. Her first creation was a Chocolate Truffle bath melt and so, Treat was born. A point of interest: the name Treat was chosen by Ms Marnie on her birthday, which happens to be on Halloween!

Treat now has a range of scrumptious-sounding products for facial, body and hair care. Treat says on its website that its products are free of paraben, mineral oil, sulfate and phthalate. The brand is also cruelty-free and it uses recyclable packaging. Some of the products are made with organic ingredients too.

The Basics
The Candy Color Mineral Lip & Cheek Stain featured here is in the shade Plum. The colour is indeed true to its name. In fact, it looks almost black in the little tub. O yes, it is indeed a tiny tub, all of 0.20 oz. This tiny tub comes packaged in a cute little paper giftbox.

So, what’s in the tiny tub? In plain words:

Sweet Almond Oil, Beeswax, Palm Christi Oil, Orange 5 Lake, Shea Butter, Cocoa Butter, Jojoba Oil, Meadowfoam Oil, Evening Primrose Oil, Avocado Butter, Vitamin E, Rosehip Oil, Aloe Oil, Rosemary Extract, Neem Oil, Essential Oil Fragrance Blend.
May contain Mica, Iron Oxide, Titanium Dioxide, Carmine, Red 40, Red 28, Yellow 6, Blue 1, Orange 5.

In my opinion, the scent of this Candy Color Stain in Plum is a pleasant mix of faint fruity sweet, cocoa and something that strangely reminds me of talcum powder. As the name implies, it can be used for both the lips and the cheeks. As I have problem skin and trust only Jane Iredale for my face (and I’m not saying using this stain would break me out!), I use this stain exclusively on my lips. In the swatch photo, you will have some idea how it looks faded out on the skin: a nice flush of colour.

The stain’s texture is very soft, so the colour is very easy to pick up and apply on the lips. Dabbing colour on the lips with a clean finger is the easiest way but it is slightly messy, given the dark shade. I prefer to use a lip brush for more precise application.

The Good
I love the colour! The colour intensity is easily buildable. Dark as it is in the tub, it ends up like a berry shade on the lips. So, fear not! Pile it on further and it would look more purply.

I love its moisturising properties! I mean, have you had a good look at the list of ingredients? It’s literally a coloured lip balm. That’s a very handy two-in-one (well, it would be a three-in-one if you also use it on the cheeks). The stain-cum-balm sinks into the lips, so one good application would keep the lips moisturised (and coloured) for at least half a day, in my experience. There is some colour transfer from eating and drinking, but I didn’t think it was that bad. Thumbs up!

The Not So Good
I’m not that fond of the tub form. I would need to dip my finger/brush into the stain, which means I have to be extra careful about keeping the contents clean.

This stain costs US$18, which is pretty expensive for a tiny tub. However, to put things into context, it will last quite a while as you don’t need to use much each time. It’s very pigmented.

The Last Word
Call it what you want: a great lipbalm with pretty longlasting colour, or a great moisturising lip stain, this product is to be loved. This stain was my own purchase. Frankly, I wouldn't at all mind trying more of this stain in the other shades available: Raspberry, Black Cherry, Poppy and Beaches & Cream.

Have a look at

Treat has changed the packaging and the 'flavours' for these Lip & Cheek Stains which you can see on the Treat website.
Treat has a webstore on


Sheefa F said...

sounds pretty nice! looks nice on you too :)

Shop N' Chomp said...

Love that pop of fuschia it gives! I have to admit that I'm still a bit of a newb when it comes to stains...hehe. :)

Anonymous said...

I love lipstains! I only have a couple, they're pinks but I really love them. I often still have color on my lips even the next day after I've washed my face; I'll just put plain chapstick over and wear it again, haha. Stains are great. :-D

Witoxicity said...

@Get Gawjus!
Thank you! :)

@Shop N' Chomp
I've had tinted lipbalms before but this one's got to be my first real lip stain. I'm loving it! :D

Really?! Can they be that lasting? I'm so amused to read that you still have enough colour for the next day! :D How convenient and economical indeed!

Unknown said...

The color looks so vampy! I love that it is a lip balm and cheek stain at the same time. Multi-functional products are the best.

immarafrancesca said...

Beaches and cream sounds great! The only problem I have with lip products, they flake eventually. :( And I don't have chappy lips. So weird. I hope you're doing great!

Content Director - Strong Female Leaders said...

Beautiful color!

Witoxicity said...

Yes, that's so true! :)

I'm fine, thank you. Do you mean that even a lipbalm would eventually flake on your lips? Hmm, that is strange. Btw, I read on the Treat website that Beaches & Cream can be used as a bronzer. :)

@The Girlie Blog
Thanks. :)

Inge (PolishSis) said...

I really like lip- and cheekstains!!! They are perfect for lazy women like me.
This one looks great and I love the first picture of you wearing it.

Witoxicity said...

Thank you, my dear! I love multi-purpose products too (let's face it, we're ALL lazy!). It's such a pity that I'm so paranoid about using this one on my cheeks. If I had my way, I would use this on my lips, on my cheeks and on my eyes. That last one, er, I don't think Ms Marnie would approve. :P

Emilie Delance said...

It sounds good! Mmm gotta see if I can find it in Dk :D

DinaXYYan said...

It bothers me too when I have to dip my finger into a product. But the lip treatment is super pigmented!!

Anonymous said...

Thank you for this post - it is a really interesting product, in my opinion. I love how the stain sheers out.
I've got a question for you. I tried to order this from their website, was redirected to the amazon site - and, voila: ridiculous 39 $ shipping fee (I do live in the UK). Knowing you are based in the Netherlands I would like to ask you: how did you get hold of this product?
Thank you so much for your help!
Love your blog. You've got a great sense of colour.


Witoxicity said...

Oh, I think you should! :)

Yes, it is, and it gives the lips such a lovely colour. :)

Hello Amaltée, It's certainly nice to see you here dropping me a note.

I bought this Candy Color through a friend who was living in the US then, so I never realised how high the shipping charges were. Gosh, US$39?? That's very steep indeed. I'll have to check this out further for you, Amaltée. Please send me an email (see sidebar) and I'll keep you posted there. Have a lovely day! :)

Cynthia Z said...

Looks like Benefit Benetint. U know, I like lip n cheek products tub/jar, although yes, it would be hard to keep them clean. But I find them cuter than tubes :).
That shade looks so yum...n cute packaging too!


Witoxicity said...

You're right. The tub/jar form is indeed more aesthetically pleasing than tubes. You know, this stain not only looks yum, it tastes yum too! (Oops!) :D

Helen said...

Hi :) great review! I've got a question.. does this come off easily with water, or when you're eating? or is this truly a "stain" that doesn't come off like Benefit's benetint? I checked out the ingredient list of this and it's consisting of oils, so I was wondering.. thanks x

Witoxicity said...

Thanks, Helen. I haven't used Benetint but I would say that this one from Treat behaves pretty much like a lipbalm, with some staining effect. So, it would fade over the hours and if in contact with water, and some would transfer with eating. In the end however, you would still have a hint of colour on the lips. Hence, it's not a true 'stain' as how you understand it. I hope this helps. :)