NOUBA loves vivid colours. But of course, why wouldn't it? The creator of NOUBA was inspired by the Nuba people of Sudan who are skillful face and body painters.
So, the use of the word Rainbow in the name here certainly isn't out of sync. It really does offer a plethora of colours in its range of liquid eyeliners. Some are subdued (black, brown) and some of loud (super hot pink). Some have shimmer/glitter and some are matte.
I got one somewhere in between, a matte blue with a bit of sheen. When it comes to colours on the eyes, I tend to have a thing for blue. I won't pretend that I don't know where this obsession stems from. I blame it purely on having spent too many years using coral+brown+black on my eyes (in Witoxicity-speak: my dull, pre-beauty awakening era).
No. 17 is the number given to this blue. Here's what NOUBA says about the Rainbow Eye Liner:
Interesting combination and incredible variety of colours that allow to characterize and personalize the make up of the eye with a special eye liner. The perfect adhesion of the product, the exact softness of the brush and the great simpleness of application, make of this eye liner a product unique in its line.
The eyeliner costs around €16.90 for 5ml. I'm not able to establish exactly how many colours there are in the Rainbow Eye Liner range (the stores that I've come across don't always have the full range, and there is no indication of it on the website either).
Ingredients
Please click to enlarge.
The Brush
The brush is quite fine, but don't expect to get a super-fine line with it. I do find that it draws on moderately thick. However, if you want to wing it, it's still possible. The black brush handle has a good grip. It feels rubbery (think NARS).
The Eyeliner Liquid
The liquid does take a while to dry on the lid. I tend to have problems with it in the inner corner of the eye due to the way my eyelid folds (inwards). Sometimes, it smudges despite my waiting for it to dry with my eye closed (and not to mention, looking very elegant while at it).
This brings me to my next point. It's not waterproof. So, it will smudge if in contact with dampness or if you have watery eyes. Under normal (dry) circumstances, it does stay put for more than half a day, in my case. At the end of the day, there is a tiny bit of flaking.
My first impression when I got the eyeliner was that the contents seemed dry, just from looking through the packaging (image: notice the crack in the contents). Luckily, I haven't had the experience of pulling out a dry brush so far in the last few weeks I've been using it.
Something trivial: It's not obvious unless you hold the brush to your nose - it smells rather like baby powder.
Just a hint of eyeshadow: NARS Demon Lover
Eyeliner: NOUBA Rainbow Eye Liner No. 17
Mascara: GOSH Wonder Volume Mascara
Last WordsI do think it is pricey for an eyeliner that is not cast-iron lasting (there are less expensive colourful alternatives on the market). Then again, a high-end makeup brand is how NOUBA has chosen to position itself as, however justified or unjustified it is. Personally, I'm still ambivalent about the brand, after having tried its Plumping Gloss Stick lipstick and this eyeliner. That being said though, I think I will always be fascinated by the rainbow colours that so characterises this brand.
I bought this eyeliner from ICI Paris XL. NOUBA is also available in some (larger) Douglas stores.
Further reading:
NOUBA: Plumping Gloss StickNOUBA website