KOH Experience Shop: The Heaven Got A Facelift

Aiyaiyai! I really don’t mean to bombard you with three (almost) consecutive posts about the KOH Experience Shop but I think you should see this. I was at the KOH Experience Shop on Saturday, that being my second visit to the shop since my first one back in November. I went there with the intention of oggling at the Wall of Joyful Colours and perhaps purchasing some items. Imagine my horror-confusion-delight when I saw this:

I didn’t know that a heaven could be renovated, but apparently, it’s possible. The nail polish heaven has got a facelift! On one hand, I’m not too happy because I now have to write another post about it. This is totally unplanned but, on the other hand, if truth be told, I’m quite delighted because I can write another post about it!

As I was unprepared, I didn’t have my usual camera with me. I had its mini cousin in my bag though, which might explain for the different quality of these images here. So, there I was, again asking for permission to take pictures of the shop. Thankfully, the lovely staff said yes. I think they must have found this all rather amusing – me always turning up at the shop with a camera. I was quite embarrassed but well, you gotta do what you gotta do! It was a good thing that the consultants were all very friendly and helpful.

It wasn’t a major facelift but the two Walls of Joyful Colours do look different now.

What used to be the seating area is now used as a display area for products.


The hand cushions on the manicure table are also different now.


Huge new shelving


Some KOH products and packaging

Thanks to the lovely staff, I found out about a few things during this visit.

Something to look forward to in spring
• I got a sneak preview and demo of a yet-to-be released KOH product. It doesn’t have an official name yet but it’s basically a matte top coat to mattify any nail polish. This needs no further explanation, I’m sure, as matte top coats are already available on the market.

• The tally of KOH nail polish colours still stands at 124 but there will be new colours (mainly pastels) scheduled for release in spring.

• The classy case that comes with every bottle of nail polish gets an additional design: it will have a little ribbon and bow across the flap, just above the press-stud. The bright-coloured cases on the wall of nail polishes pictured above are actually with this new design.

For returning customers
• Every customer of the KOH Experience Shop now has a personal card on which every item purchased is recorded. When the customer has purchased eight items, she gets one KOH product free based on the value of the average spending.

Of course, yours truly couldn’t leave the shop without purchasing a tiny piece of heaven (honest, I didn’t buy much!). I received them packed in this gorgeous drawstring bag! I’m not sure when one gets this bag with her purchases as I didn’t get this bag with my previous (albeit small) purchase in November.

I’ve already mentioned in the KOH nail polish heaven post that the KOH Experience Shop is situated on the second floor of De Bijenkorf in Amsterdam. It might be useful to let you know that De Bijenkorf is within the vicinity of Dam Square and is just a five-minute walk from the Amsterdam Central Train Station.

I think we had better discuss the contents of my drawstring bag in another post. This post is after all dedicated to the renovated heaven!