Majolica Majorca: Lash Enamel Glamour Volume On Mascara Review

If you know of Majolica Majorca, you would surely have read about their mascaras before as they are much loved in the Far East and we're talking about Holy Grail material here.

I bought this the same time as when I got the Perfect Automatic Liner, which, by the way, is a pretty good liquid eyeliner. It was bewildering to start with as there were several variants (as is often the case in mascara ra-ra land), depending on one's needs: black and thick, distinct and long, plush and full, etc. In the end, I chose Lash Enamel Glamour Volume On (for ultra-thick lashes) in Black BK999. The name is a mouthful for sure, even worse if you pre-fixed that with Majolica Majorca. You should try memorising that whole name just for fun.

I just thought I should show you their claims in the brochure:

Ridiculously thick doll-like lashes in the two pictures, no?

The other thing that I want to show you is the meh plastic packaging. It's so disproportionately meh compared to the pretty tube inside. I said almost the same thing back then with the Perfect Automatic Liner.

According to Majolica Majorca
Thicker and thicker! A revolutionary volume-lifting mascara to pump up lashes for ultimate volume. Mascara coats lashes to give a shiny jet-black finish with just one stroke! With the new double comb wand, it creates ultra thick lashes that are irresistibly doll-like!


Mascara Packaging
It's definitely not your usual mascara tube design. Most ladies would call it cute, some might call it ornate. I'd go for the latter. The whole tube is less than five inches long. I love the emblem on the top of the tube, unnecessary but cool.

Mascara Applicator
It follows on that the applicator is quite short, which allows for better application control. Definitely a thumbs up.

Applicator Brush

It's a comb, not a brush. As you would have noticed, it's a double-sided paddle-shaped comb. One side is wide-toothed and the other fine-toothed. The combs are stiff-ish and they look and feel like plastic. The tapered end is good for getting at the lashes on the outer corners of the eyes.

The gist of what Majolica Majorca says on the packaging:

Narrow-tooth: for super-thick lashes, separates lashes, simultaneously giving volume.
Wide-tooth: for extreme super-thick lashes, styles lashes from the roots for maximum volume.

To be honest, despite all the superlatives, I couldn't tell the difference between the two after application. All I see is volume, length and curl with both types of combs.

With the mascara on, my lashes feel natural to the touch and there is no weird stiffness.

I'm not inclined to say too much about the effectiveness of Lash Enamel Glamour Volume On. The photos say it all. I've taken to applying first with the narrow-toothed comb and then with the wide-toothed side. I suppose you can consider that as two coats.

Before (with tightlining and curled bare lashes)

After (two coats of mascara)

If you compare the results in reality with what was shown in the brochure (see again snapshot above), it would be a disappointment. The pictures shown in the brochure have obviously been doctored (or done with false lashes). It's just not achievable in real life, in my opinion. I think I'm grounded enough not to expect that, but it's nice to hope.

Misleading brochure pictures aside, I do think my lashes look greatly improved. Even though they're not doll-like, I'm generally very happy with the results:

Very good


Very good

Cast-iron lasting. First of all, it's waterproof. Secondly, it doesn't flake. Thirdly, it holds the curl. The following images were taken seven hours apart.

I've had it on for 11-12 hours before and my lashes looked almost the same as they were when I applied the mascara earlier in the day. I said "almost" as I think there was a tiny loss of curl in the lashes. That's acceptable considering that it was after more than ten hours' wear.

As is typical of mascaras after a few months' use, this one has started to clump. It's obviously less fun to apply compared to the early clump-free days. Sometimes, I would just comb through my lashes with a separate brush.

Of course, you'd need to use an oil-based eye makeup remover. I've read that these mascaras are a pain to remove but I thought it wasn't any worse than other waterproof mascaras. I just place a piece of cotton pad soaked with the remover on my lashes/eye and hold it there for about ten seconds. Repeat twice and then dab, dab, dab. The mascara will just dissolve. There's no need to rub, tug and pull (and curse).

Fantastic mascara, if you don't allow yourself to be fooled by the unreal pictures in the brochure. It works great for fine, short and straight lashes (mine, mine and mine). Longlasting, waterproof and no flaking. What more could I ask for?

This mascara retails for around the equivalent of €12. Majolica Majorca products are harder to come by outside of Asia. I got mine while on holiday there.

If you're not familiar with this brand, please don't think that it's a Spanish brand. Majolica Majorca is a drugstore-category sister brand of the high-end Japanese cosmetics giant, Shiseido. Unlike Shiseido, Majolica Majorca is a girly-girly princessy brand that dwells on fairy-tales and, of course, doll-like looks.

More information:
My review on the Majolica Majorca Perfect Automatic Liner
Majolica Majorca website
From the list of countries listed, choose eg: Singapore for the English version. The website may take a while to load.


Raey said...

I've always avoided mascara thinking it to be unnecessary. Also the clumps are such a turn off. But now I'm seriously considering investing in a good mascara.

Nuku-Nuku said...

In Spain don't arrive this products :( and other much, is annoying.

Pd.- sorry for my bad english :_D

나니 said...

It should be illegal for cosmetic companies to use false lashes as the 'end result' for mascaras -__-"

Cynthia Z said...

This review couldn't have come at a better time. I have always been tempted to get a MM mascara but don't know which one to pick. This does look good (misleading brochure aside ;D), so I'm probably going to get it.

Btw, I'm off to KL in May...again lol. Booked tickets & hotels already. Woohoo...I just ♥ that city :))


Yi said...

I love this mascara!! I have short eyelash (very short:(), but this mascara give me decent amount of curl and length! Only down side is its impossiable to buy it in Europe, I got 4 back ups when I was in Hongkong 2months ago! but still, would be good if i would just go out and get it in the highstreet.:) Great reviews darling!!


Michelle said...

I can't wait until my mascaras run out so I can get this!!

Witoxicity said...

Hi, Raey! Well, seriously, you were born with lush and long lashes that are gorgeously curly, so no wonder you've never needed to use a mascara! Lashes like mine are pathetic to start with and need all the help they can get. Heh heh!

Anyway, if you'd like to get back to using mascaras again, you could try a simple drugstore one first. Maybelline Volum' Express Turbo Boost Waterproof mascara is a pretty good one (in my opinion). :)

Hola! Thank you for leaving a comment. There is absolutely no need to apologise for your English. I understood you fine. :) Yeah, it is a real pity that many of the interesting Asian brands are not available in this part of the world. Maybe that will change one day! Well, look at it this way: the less brands you have access to, the less you would buy and the happier your wallet would be! :D

I can't be sure if they did use false lashes in the pictures. All I know is that the lashes look unrealistic and exaggerated. :)

MM has a few other types of mascaras: [checks brochure] Lash Gorgeous Wing Neo, Lash Bone Black Fiber In, Lash Beautifying Mascara Frame Plus........all very confusing, I must say. Although I love it, I don't know if the one I got is the best of the lot. So, keep an open mind about the rest. Wow, how lovely that you're having a holiday there again! I see a bout of shopping fever coming. ;) Do have a super fabulous time there, my dear! Yay! :D

Thanks, Yi. Wow, four backups?!? :O So, this is HG mascara for you, eh? Well, with so many backups, that should last you till your next trip to Asia. :D

Oh, you're so disciplined! I take my hat off to you. :)

Anonymous said...

Great review, I enjoyed reading it. Take care, Nicole x

Anonymous said...

Thanks for taking the time to take some pics again after so many hours. Seems to be a very good mascara. Great post hun, "KTee"xx

Witoxicity said...

Thanks so much, Nicole. :)

Thank you, KTee. Yeah, this is indeed a great mascara and it's gotten me curious about the other MM mascaras! :D

Shop N' Chomp said...

Talk about false advertising in that brochure! On the bright side, I am glad to hear you are happy with the results. =D I like the amount of oomph it gives your lashes.

Anna said...

yeah the picture is showing such luxcious lashes rahhh more MM mascara review plis ^^

xoxo elle

Witoxicity said...

@Shop N' Chomp
Those lashes in the brochure are just way too exaggerated to be real, right? That aside, it is a fab mascara to perk up my sad lashes. :)

I would love to do more MM mascara reviews, but at the moment, this is the only MM mascara I have. :(

Anahita said...

I really like your reviews!this mascara gives a very natural definition to your eyelashes :)

jam said...

Thanks for your MM review. There are so many MM to choose from that it is a little baffling; so each MM review I read helps a little in my search for my perfect mascara (my lashes, but better mascara).
Blinc used to be a favorite, but the product dries up w/in two weeks.

Unrelated- I adore my Rituals palette. It is the first brown e/s that doesn't turn red on me and it is very low on shimmer. You got me hooked.

Witoxicity said...

Thanks, Madiha! :)

My pleasure, Jam! I'm pleased to know that this review helps in some way. Yes indeed, the more reviews you read, the more informed a choice you can eventually make. Good luck with your search for the perfect one! I'd love to try the other MM mascaras now but I've got to wait till I've got access to them again. :)

Oh, I'm very glad that you love your Rituals duo! Knowing that makes all my effort of holding the giveaway for my readers worthwhile. Totally! :)

DinaXYYan said...

Thanks for your very thorough review! I've gotten one of MM's mascara but need to finish my current one before trying it, now I'm excited :D

Lolipop said...

I can't believe it still looks that good after 7 hours!! I really like the way it curls your lashes :) I've stopped using waterproof mascaras as they were such a pain to remove lol, thanks for the tip!

Witoxicity said...

You're welcome, Dina. :)

Yeah, this mascara is really lasting. Very impressive! I hope my tip on removing waterproof mascaras helps. Go easy on the eyes, just be patient and let the oil-based remover dissolve the mascara. :)

Janet said...

yeah, I agree with you..but I think not only MJ brand..other brands as well like Maybelline's their ads are a little over..but we all know that ads tends to exage a bit...its just won't happen to us the "real" consumer...=)

Witoxicity said...

Hi, Janet! You're absolutely right. I'm sure many other brands are guilty of it too but the good thing is, consumers these days are wiser and are not that easily fooled. :)